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The Triple Bottom
Line: a New Approach to Corporate Social Responsibility
Jeffrey
Sharlach
Founder and Chairman of The Jeffrey Group and
Associate Professor of Management Communication at the New York University
Stern School
of Business
- Read more about Jeffrey Sharlack
Discussant:
Marcos Kisil
President of IDIS and former
W.K. Kellogg Foundation’s Regional Director for Latin America and the
Caribbean, where he directed the programmatic and strategic development of
the Foundation’s action in Latin America.
- Read more about Marcos Kisil
The emerging view of the modern corporation is
that businesses need to do more than just make as much money as possible
for their owners and shareholders. These days the concern must be not just
for the profits—but also the people and the planet. Thus, the triple
bottom line: looking at the financial, environmental and social results of
a company’s operations.
Join us as Jeffrey Sharlach discusses how successful CSR programs can
benefit both society and the company and examines how effective and
well-designed CSR programs can provide businesses with a competitive
advantage.
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